About Us

We Create

At AJP Group, we have conducted our business for over 30 years according to the principles of fairness and family values. We proudly serve our loyal customers who support us consistently, while maintaining a competitive and ethical culture. - John Baladakis, CEO

AJP Group boldly creates.

We are proudly entrepreneurial. Given our proven track record and the foundation of our solid businesses carefully built over many years, we have honed that rare knack for recognising opportunities for additional growth. More importantly, at AJP Group we know how to translate opportunities into tangible businesses.

AJP Group quietly serves.

The long-term success and continuity of a privately-owned company such as the AJP Group is largely attributable to the shared vision of the founders, which has been continually translated by our partners and our management team into a clear commitment to the growth and prosperity of the group.

At AJP Group, we have conducted our business for over 30 years according to the principles of fairness and family values. We develop our team members and sponsor the communities we serve. We proudly serve our loyal customers who support us consistently, while maintaining a competitive and ethical culture.

AJP Group constantly grows.

AJP Group’s core business activities are franchised retail businesses, retail property development & management and a growing food division. Our range of franchised retail businesses allow us to continually seek opportunities to extend our retail network.

AJP Foods is the franchisor of the Hava Java coffee shop and dinner concepts as well the custodian of the Qualitas, Passion Patisserie and BushFire Brands.

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“Remember upon the conduct of each depends the fate of all."

- Alexander the Great, 320BC

Our Founder,
the late Alexander Baladakis

Chairman (23 Sep 1942 - 11 Jan 2021)

Biography

The late Mr. Alexander Baladakis was the backbone and strongest pillar of the AJP Group. His vision of a multi-network retail enterprise is what has led the AJP group to the pinnacle of success today.

Mr Alex, as he was affectionately known, started his first supermarket in 1982, and since then, there was no looking back. He played key roles within the Spar Group in South Africa and was named as Mr Spar City in 1987.

He dedicated 20 years to building the Pick n Pay brand in South Africa. He also served as a member of the SAE International Business Committee from 2003 to 2006 and received the Franchise Legend Award from Pick n Pay in 2012. Mr. Alex’s legacy, teachings, vision and warmth continue to remain at the core of the AJP Group and drive the passion of building retail in South Africa.

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“I am not afraid of an army of lions led by a sheep; I am afraid of an army of sheep led by a lion.”

- Alexander the Great, 320BC

John A Baladakis

(B.Comm) - Chief Executive Officer

Biography

John gained some experience with Spar supermarkets before joining the Pick n Pay group as a franchisee in what was AJP Group’s first Pick n Pay store. He has served on a number of forums at Pick n Pay as well as on the Pick n Pay CEO’s Advisory Committee.

John is the author of A Franchisee’s Perspective and has been called upon to share his perspective as a franchisee on many platforms. He has served in various leadership capacities in community and charity organisations. In 2015 he was elected as the Chairman of the Franchise Association of South Africa (FASA). Presented with the Pick n Pay Chairman's Award in 2017. John leads AJP with his friendly charm and visionary manner.

Appointed Archon of the Orthodox Church by the Pope & Patriarch of all Africa Theodoros II 2021. Chairman of the officiali of Orthodox Church in South Africa.

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“In the end, when it's over, all that matters is what you've done.”

- Alexander the Great, 320BC

Peter Baladakis

(B. Compt Honours) - Chief Operations Officer

Biography

Peter’s background in financial management and auditing was gained at BKR South Africa and is a valuable asset to the AJP Group.

As COO, Peter runs the Group’s retail division and was named as winner of Pick n Pay’s Store of the Year (Gauteng) in 2005. He was named Franchise Legend by Pick n Pay in 2012. Presented with the Pick n Pay Chairman's Award in 2017

President of Federation of Hellenic Communities of South Africa since 2022.

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“With the right attitude, self imposed limitations vanish.”

- Alexander the Great, 320BC

John Philippou

(B.Comm; MAP) - Director Of Shared Services & Group Company Secretary

Biography

JP, as he is known, joined the group in 2012 having 28 years of experience in the hospitality food sector. He has owned several food businesses and worked with the Nino’s group for 23 years, where he played an integral role in helping to establish the brand nationwide. He is the group’s Company Secretary and Director of Shared services.

JP serves in various leadership positions within the Hellenic community and is a strategist by nature.